Blue Highway

Men’s File Photoshoot by Calle Stoltz

January 25, 2013

Here are a few more photos from the photoshoot Calle Stoltz did for Men’s File. Some of them never made it to the magazine but we think they are to good to be forgotten.

 

 

 

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Blue Highway – Men’s File

January 17, 2013

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Have you seen that Blue Highway have two spreads in the latest issue of Mens File?

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Showing his true colors

January 10, 2013

We got a nice picture from our good friend the Jack Tar Tobias who has been wearing a pair of Blue Highway jeans for approximately one year now. And when he sailed the coast west of Africa, that is where he let the sea rinse his jeans, tied in the other end of the rope and dragged behind the boat. Indeed a very nice way to treat a pair of unwashed jeans.

Rinsing a pair of Blue Highway

Willcox & Gibbs chain stitch machine

January 3, 2013

The other day we made room in the store to bring in our latest machine, and it sure feels fine to be able to sew with a chain stitch machine that’s more than one hundred years old. Read more »

Unionville and Sivletto on Indiecities

August 23, 2012

Indiecities from London visited Stockholm early this summer and did a special about our stores.

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The coffee roaster pants

March 14, 2012

We feel a great satisfaction to be able to announce that the project known as “The coffee roster pants” has been completed and delivered. Read more »

Blue Highway X Johan & Nyström Collab “The Coffee Roaster Pant” Part 2.

February 17, 2012

Another week has passed and we progress in our work with the “coffee roaster pant”
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The Blue Highway X Johan & Nyström Collab. “The Coffee Roaster Jean” Part 1.

February 8, 2012

Check out our latest project, the making a special designed work jean for Johan & Nyström in Stockholm.
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Blue Highway X Johan & Nyström Collab, “the coffee roaster pant”

January 12, 2012

We are proud to announce that Blue Highway/Unionville have started a collaboration with the local coffee roasters Johan & Nyström in Stockholm.

Blue Highway have designed a jeans model exclusivly for J&N in a true worker style (follow the progress of the jeans here and on our facebook page later). A few days ago Douglas and Fredrik from Unionville visited J&N to try out the sizes on the workers that will wear the jeans and of course try some coffee and follow a roast.

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Jimmy from J&N picked us up.
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Unionville 1 year

December 23, 2011

A week ago we celebrated that we survived our first year.

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