We just got delivery of nice items from Swedish brand Denim Demon. Swing by our store to try them on, or visit our webshop.
At Unionville you will also find the Swedish brand Denim Demon.
To Denim Demon, jeans mean so much more than an easy way to make a fast buck. They are about passion, culture and heritage. Also, they believe that in order to do something genuine and sincere, it has to come from your heart; and since their own hearts originate from the Sami culture, this is where are their inspiration comes from and can be found throughout the Denim Demon range.
Denim Demon jeans were founded by Oskar, Anton and Patric, three brothers and their father Kjellåke, a true home grown family business. The family’s roots come from Jämtland, a county 700 kilometres north of Stockholm in Sweden. Jamtland is one of the main counties that the Sami people call home; although they stretch across Norway, Finland, Russia and Sweden. The Sami are one of the largest indigenous cultures in Europe with a history dating back over 2000 years. Reindeer herding, handicrafts and handmade clothing are the principle businesses. The Sami are inherently tough people who withstand the harsh conditions, in winter it is known to drop to -40 degrees celsius with only a few hours of daylight, but this does not stop them from tending to their herds.